Creating and promoting your product is usually not enough. Your sales approach is as important as the product you’re selling. An entrepreneur needs to create a personal relationship with the customers by bringing a personal touch to the sales process. People buy from someone they can relate to. If you fail to reach the customer personally, you run the risk of losing the sales to someone who takes the time and effort to do so. Here are some tips to help you build a special relationship with your potential customers.
Imitate the local business experience.
We all remember the experience of a corner business where the owner knows you personally and remembers small details about your family and your life. It’s a good approach to model your business on that idea. You can, for instance, remember one or two details about the customer and casually bring them up in conversation. Everyone feels they are important when someone can remember some details about their life.
Ask the right questions.
Before you embark on a hard sell, take the time to ask the right questions. The idea is to know what the customer is looking for. It’s easier to show that your product fulfill the customer’s need when you know what they actually need. Try to use open and closed ended questions. This will create a stronger relationship.
Woo your customers
Selling resembles dating, you woo your customers in hope that they will return your attention. It takes time and effort. Out of ten people, three may want to know more about your product. You need find ways to hook the customer and make them want to call you back. Remember to be respectful of their busy schedule.
Talk about yourself
Revealing something about yourself is another way to get personal with your customers, but make sure it’s not too personal. It’s a good idea to make it something your customers are likely to relate to. Studies show that if a salesperson share their birthday or birthplace with their customers, they are more likely to make a purchase and feel good about it.
Develop a good listening habit
No one likes to feel ignored in a conversation. When you ask your customers questions, make sure you are really listening to their response. Before you formulate your answers, wait for the customer to finish and understand their needs and concerns. Customers don’t want to be treated like dollar bills, so make sure you understand them personally.
Aim for direct contact with your customers
E-mail and social media made things much easier when reaching a potential customer. But face-to-face contact remains the most effective way to create meaningful connections. Communications should not be limited to emails and phones, but both are good follow-up methods.
It takes patience to develop a meaningful and lasting relationship. Don’t rush the process. When introducing your product, make sure to take the time to explain how it will benefit the prospect. Patience is a good habit when cultivating this new relationship. Don’t make your customer feel rushed to make a decision. You may lose them forever.